NEW YORK, December 5, 2017 – Stone-Goff Partners (SGP) announced today that it has invested in DSG, a leading provider of outsourced sales training and enablement services to Fortune 500 and middle market companies in North America and Europe. The investment will support several new initiatives in terms of building out the executive team, new marketing initiatives and opportunistic acquisitions of complementary products or services.

Founded in 1994, DSG enables salesforces to implement their company’s growth strategy through customized sales enablement programs. Solution offerings include sales message creation, sales process design, sales coaching system development, in-person and virtual training and ongoing reinforcement and content updates post-launch. The Company serves a diverse, blue-chip customer base across six core verticals including Technology, Business Services, Healthcare, Manufacturing, Telecommunications and Financial Services.

“We are proud of the DSG team and the company we have built together,” said DSG President Matt McClendon. “Going forward, DSG is thrilled to partner with Stone-Goff Partners as we enter our next phase of growth. After vetting numerous potential partners, DSG selected Stone-Goff for their partnership approach and their proven track record helping technology-enabled professional services firms maximize their growth potential,” McClendon noted.

“DSG needed a partner that not only understood the business, but could bring expertise on how to accelerate the expansion of both our team and our solutions as we seek to continue delighting our growing customer base,” said DSG VP of Sales & Marketing, Tanner Mezel.

“We are excited to partner with Matt, Tanner and their team who will continue leading and building the Company,” said Hannah Stone Craven, co-founder of Stone-Goff Partners. “DSG is a differentiated, outsourced sales training and enablement service provider with a talented team and longstanding history of delivering high quality service with measurable success to its customers. The Company’s depth of talent and expertise within the sales enablement market and culture of growth underscores DSG’s exceptional potential.”

CHILDS Advisory Partners served as the exclusive financial advisor to DSG in this transaction. East West Bank provided senior debt financing and Avante Mezzanine Partners provided mezzanine financing and equity co-investment.

About Stone-Goff Partners

With offices in New York and Boston, Stone-Goff Partners is a private equity investment firm that invests in lower middle-market founder-owned businesses and corporate carve-outs in the business services and consumer sectors. Founded in 2010 by Hannah Stone Craven and Laurens Goff, the firm leverages the extensive investment, strategic and operational experience of its principals to serve as a value-added partner for management teams, portfolio companies, and limited partners. Stone-Goff Partners is currently investing from Stone-Goff Partners II, LP. For more information, visit